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Multi Channel Marketer Apprenticeship- Level 3

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About the course

Multi Channel Marketers work in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.

As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

In their daily work, an employee in this occupation interacts with a wide range of internal stakeholders such as members of their own team, other departments such as sales, operations, public relations, IT, HR, customer services, senior management and finance.

They also interact with external stakeholders such as clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.

Topics and units

  • Develop or interpret briefs for external or internal stakeholders
  • Measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats
  • Use research/survey software to gather audience insight and/or evaluation to support the project
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
  • Build and implement multi-channel campaigns across a variety of platforms
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand
  • Use software to design and create marketing assets to meet the technical specification
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant
  • Use a website content management system to publish text, images, and video/animated content
  • Use technology and software packages to support day to day activities
  • Identify and use data and technologies to achieve marketing objectives
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs
  • Review campaigns regularly to ensure effectiveness, to optimise the results


As part of the End Point Assessment (EPA) upon completion of the programme, apprentices will complete a project and write a report, as well as preparing and delivering a presentation to an independent assessor. There will also be an interview assessment about what an apprentice has learnt across their training.

Careers and progression

Most apprentices remain with the companies that hired them.

Social Media Assistant, Digital Marketer, Graphic Designer, Campaign Manager, Head Of Media/Marketing and progression to Higher Education.

Entry requirements

Individual employers will set the selection criteria for the applicant. It is recommended during the selection process that the learner demonstrates the following qualities:

• Interested in marketing
• Research and problem solving skills
• Organised, methodical and good attention to detail
• Good communication skills, both oral and written
• Works as part of a team to deliver excellent service

Any apprentices who do not have English and Maths GCSE’s at grade C / grade 4 or Functional Skills L2 will be required to complete these as part of their apprenticeship.


Additional information

Telford College works with the employer to create a specific development plan to meet the apprenticeship standards which the apprentice is expected to work towards. Whilst working to the plan in the workplace the apprentice will track the journey mapping to the required standards showing valuable knowledge, skills and behaviours.

20% off the job training – it is a requirement of the
apprenticeship that the apprentice completes a minimum of 20% of the duration of the apprenticeship as ‘off the job training’. This can include learning that has taken place in the workplace as well as at college. This is recorded on an off the job training record highlighting all the learning that has taken place.

Apprentices are supported by an assessor and the majority of assessment is conducted in the workplace with regular reviews between the employer, assessor and apprentice to discuss progress and achievements.

What to do next

If you are interested in applying for this course, please click ‘apply now‘ on this page or at the top of any page, and create an website account or sign in an account you have already created and complete the application form. 

To find out more information about our courses and college life, you can visit an open event to meet our team and check out our facilities for yourself.


Full time


18 months


Haybridge Road


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Upcoming events

Open event
09 October 2024
5.00pm — 7.30pm
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Open event
13 November 2024
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Christmas Fayre and Professional Skills Open Event
04 December 2024
5.00pm — 7.30pm
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